Benefit business makes good sense. Here are some great resources to get you started.
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'The Millennial Impact Project is the most comprehensive and trusted study of the Millennial generation (born 1980-2000) and their involvement with causes.'
2015 Nielsen Corporate Global Sustainability Report
'It’s hard to ignore the siren call to protect the planet. Or to remain unmoved by those facing increasingly poor living conditions across the globe. As a result, many consumers have adopted more sustainable behaviors. Others are working for or supporting organizations dedicated to social and environmental change.'
Benefit Marketing
2016 Deloitte Millennial Survey
'Two-thirds of Millennials express a desire to leave their organizations by 2020. Businesses must adjust how they nurture loyalty among Millennials or risk losing a large percentage of their workforces.'
World Economic Forum Global Risks Report 2017
'The Global Risks Report 2017 features perspectives from nearly 750 experts on the perceived impact and likelihood of 30 prevalent global risks as well as 13 underlying trends that could amplify them or alter the interconnections between them over a 10-year timeframe.'