ABOUT B4B
Brand for Benefit has evolved from a socially conscious consultancy into a creative studio where strategy meets soul. Founded by Carolyn Ansley, the company draws on years of cross-sector experience in storytelling, brand development, and human-centred innovation. Each venture reflects a commitment to building ideas that serve both purpose and progress—guided by consciousness, compassion, and creativity.
Our portfolio includes CHRYS Health, a digital wellbeing platform designed to help people and families navigate their health journey with awareness; Where Have I Gone?, a debut novel exploring female reinvention and modern identity; and Word to Beautiful, a social and literary project dedicated to creative expression. Together, these initiatives form a living ecosystem of ideas—each one reminding us that imagination is a force for evolution.
Be Brilliant. Share the Light.
Share the Light
1% Light Fund
The 1% Light Fund is powered by the ventures of Brand for Benefit—beginning with CHRYS Health and Word to Beautiful. Each contributes 1% of annual revenue to a shared endowment that advances women’s health, ethical AI, and water sustainability. Rather than one-time giving, this model ensures perpetual, compounding impact. As our ventures grow, so does our light—reinvesting success in the collective well-being of people, technology, and the planet.
Meet the Team
Join the movement. #BeBrilliant
Highlights
The Age of Overload
Social acceleration is upon us. Tech-enabled intelligence offers us a choice: we can drown in the noise or use it as a force for good. Brand for Benefit leverages technology and rapid change to create solutions that invite reflection, calm, and creativity. Our ventures help people return to what matters—connection, wellbeing, and imagination. The answer isn’t to retreat from the world, but to reshape how we engage with it—consciously, compassionately, and with purpose.
Tech Cares
Technology reflects what we value. When designed with empathy, it becomes an act of care. At Brand for Benefit, we build tools like CHRYS Health that reconnect, restore, and support wellbeing. Our innovations—from digital experiences to creative content—help people navigate the modern world with grace, knowledge, and agency. When grounded in compassion, technology becomes a partner in living a more joyful, abundant, and conscious life.
Innovation as Empathy
Empathy is our ability to pause, listen, and connect—with friends, family, and strangers in a world that often feels divided. Yet division, especially the kind born of fear, can only be healed through connection. At Brand for Benefit, we design from that space. We seek the common ground, the greater good—the crack where the light gets in—and create to illuminate what unites us through compassion and care.
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